Say NO To Lobster March 1st through June 30th Learn more about lobster season and why it’s important From March 1st to June 30th Lobster Season in the Caribbean, including the Dominican Republic, is closed. The ban applies specifically to the spiny lobster, spotted spiny lobster, spiny rock lobster, and spiny lobster mom. Due to over-fishing and a major decrease in numbers, the ban was adopted back in 2010 in order to preserve these species. The March 1st through June 30th is the time that lobsters located in the Caribbean and Central America are reproducing, so the ban was purposely put in place during these 4 months to respect the crustaceans’ breeding season. There is also the thought that, in […]
WestJet Christmas Miracle: Spirit of Giving
WestJet Christmas Miracle: Spirit of Giving Get in the Christmas spirit with WestJet’s Christmas Miracle Video WestJet has gained a reputation for mixing philanthropy into their advertising strategy. It all started last Christmas with a video entitled WestJet Christmas Miracle: Real -Time Giving. In the video WestJet suprised unsuspecting travelers with a real-time holiday surprise that delivered personalized gifts to guests arriving in Calgary as part of a true “Christmas Miracle.” WestJet went on to win several advertising awards for the campaign and subsequently carried the idea on into other holidays. In keeping with the tradition, WestJet decided to create another “Christmas Miracle” for 2014. This time they teamed up with Live Different and brought their Christmas cheer to a […]